Glossary · Product
What is
A/B Testing?
Comparing two variants of a UI or experience by randomly assigning users to each.
By Anish· Founder · Vedwix
·Definition
A/B testing measures the impact of a change with statistical rigor. Half of users see version A, half see version B; the metric difference (conversion, retention, revenue) is measured. Done well, A/B testing produces real causal evidence. Done poorly (small samples, misread significance, peeking at results), it produces noise.
Example
A pricing page test of "Start free trial" vs "Get started free" buttons, run on 50k visitors, shows a 7% conversion lift.
How Vedwix uses A/B Testing in client work
We design and ship A/B tests as part of growth and lifecycle work.
Building with A/B Testing?
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