Glossary · Product
What is
Cohort Analysis?
Tracking groups of users (cohorts) over time to measure retention, behavior, and lifetime value.
By Anish· Founder · Vedwix
·Definition
Cohort analysis groups users by a shared attribute — most often signup week or month — and tracks them over time. Patterns invisible in aggregate become obvious in cohorts: improving retention curves, decaying activation, channel-specific behavior. Cohort retention curves are the single best indicator of PMF.
Example
A SaaS shows that the Q3 cohort retains 85% at month 3 vs the Q1 cohort's 60% — a real improvement signal.
How Vedwix uses Cohort Analysis in client work
We build cohort dashboards for any client serious about growth.
Building with Cohort Analysis?
We ship this.
If you're building with Cohort Analysis in production, we can help — from architecture review to full implementation.
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