Seed Pitch Deck Template
for Marketplace founders.
A 10-slide seed deck template that focuses on traction, market, team, and ask. Liquidity, take rate, supply/demand fly-wheel. Standard marketplace deck shape.
Get the templateWhat's included
- Hook
- Problem
- Solution
- Market size
- Traction
- Business model
- Competition
- Team
- Vision
- Ask
Why this version
Liquidity, take rate, supply/demand fly-wheel. Standard marketplace deck shape.
We've helped clients raise on this structure. It's minimal because investors read 50 a week.
How Marketplace founders use this template.
For marketplace founders, the deck must show liquidity, take rate, and the supply/demand fly-wheel. Investors fund marketplaces that have proven liquidity in at least one geography or category. Show GMV growth, active buyers, active sellers, and repeat-buyer rate. Take rate evolution over time matters. The "how do we go from one liquid market to many" slide is where most marketplace pitches succeed or fail.
Marketplace founders-specific gotchas
- Liquidity proof in one market is required before raising
- GMV growth doesn't mean PMF — show repeat buyer rate
- Take rate trajectory must be defensible
- Supply density per geography matters
- Regulatory variance per geography is a slide investors will ask about
A marketplace founder raises a $6M Series A on a 12-slide deck. Liquidity proof in NYC (slide 5) is the credibility lever; the geographic expansion plan (slide 9) is the upside.
Common Marketplace founders questions
What take rate is healthy?
Varies by category. 5-15% common; below 5% rarely sustainable.
Disintermediation risk?
Real. Address it head-on — what keeps buyers and sellers transacting on the platform.
Templates are starts.
If you want senior practitioners filling in this template for a specific Marketplace founders engagement, brief us.
Brief us