Seed Pitch Deck Template
for Consumer founders.
A 10-slide seed deck template that focuses on traction, market, team, and ask. Emphasize DAU/MAU, retention curves, viral coefficient. Different pitch motion.
Get the templateWhat's included
- Hook
- Problem
- Solution
- Market size
- Traction
- Business model
- Competition
- Team
- Vision
- Ask
Why this version
Emphasize DAU/MAU, retention curves, viral coefficient. Different pitch motion.
We've helped clients raise on this structure. It's minimal because investors read 50 a week.
How Consumer founders use this template.
For consumer founders, the deck structure prioritizes different metrics. DAU/MAU ratio (stickiness), retention curves (especially day 7 and day 30), viral coefficient (k-factor), and time-to-engagement matter. Cohort retention is still critical but consumer cohorts decay faster than SaaS — investors want to see the asymptote, not just the curve. Vision slide carries more weight in consumer pitches because revenue is often delayed.
Consumer founders-specific gotchas
- D7 retention is the consumer KPI investors check first
- Viral coefficient should be on a single slide if it's above 0.5
- Time-to-first-value matters — show it
- Don't hide ad-driven growth — investors check
- Vision slide carries more weight in consumer than B2B
A consumer founder raises a $3M seed on a 12-slide deck. The retention asymptote slide closes the round — investors see that 22% of users stay engaged at day 90.
Common Consumer founders questions
How important are LTV/CAC for consumer?
Less than for SaaS at seed; more at Series A when scaling kicks in.
Should we mention ad-driven CAC?
Yes if you've spent meaningful money — investors will assume the worst if you don't.
Templates are starts.
If you want senior practitioners filling in this template for a specific Consumer founders engagement, brief us.
Brief us