Profile · founder · E-commerce
Tobi Lütke.
Co-founder and CEO of Shopify.
Typefounder
CategoryE-commerce
Based inOttawa
By Anish· Founder · Vedwix
·Story
Tobi Lütke is the co-founder and CEO of Shopify. He started Shopify in 2006 as a side project after building software to sell snowboards online. Tobi is known for his thoughtful product philosophy, opinionated writing on management and engineering, and AI-forward leadership at Shopify. By 2026, Shopify processes hundreds of billions in GMV.
What they built
Shopify.
Notable facts
- Co-founder and CEO of Shopify
- German-born, Canada-based
- Strong AI-mandate to Shopify employees 2024-25
- Active on X with engineering opinions
- Led aggressive 2023 layoffs and restructuring
Design / brand lessons
Founder voice can drive culture — Tobi's memos shape Shopify's engineering culture.
Inspired by Tobi Lütke?
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