Profile · company · Fintech infrastructure

Plaid.

Banking data infrastructure.

Typecompany
CategoryFintech infrastructure
Founded2013
Based inSan Francisco
By Anish· Founder · Vedwix
·

Story

Plaid was founded in 2013 by Zach Perret and William Hockey. The company's API for connecting bank accounts to apps powers the modern fintech wave — Venmo, Coinbase, Robinhood, and thousands of others. The Visa acquisition was blocked in 2020, but Plaid has continued to grow. By 2026, Plaid is the foundational layer for US fintech.

What they built

Plaid (account linking, identity, income, lending).

Notable facts

  • Founded 2013
  • Visa acquisition blocked 2020
  • Powers thousands of fintech apps
  • Expanded into income, identity, and lending products
  • Independent in 2026

Design / brand lessons

Be infrastructure — invisible but essential.

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