RFP Template (Agency Engagement)
for enterprise buyers.
A request-for-proposal template founders can send to agencies — written by an agency. Includes procurement, legal, and security checklists.
Get the templateWhat's included
- Company background
- Project goals
- Audience
- Deliverables
- Budget range
- Timeline
- Evaluation criteria
Why this version
Includes procurement, legal, and security checklists.
We get bad RFPs weekly. This is the version we wish people sent.
How enterprise buyers use this template.
For enterprise buyers, RFPs include procurement, legal, and security checklists in addition to the project brief. The volume is much larger (often 50+ pages) and the timeline is much longer (often 3-6 months from RFP to engagement). Top studios may decline to respond if the procurement burden is too high relative to engagement value. The trick is balancing thoroughness with practical engagement-friendliness.
enterprise buyers-specific gotchas
- Procurement checklists must be in the RFP, not appended later
- Security review (SOC 2, data handling) is mandatory
- Legal pre-review of MSA matters — share early
- Insurance requirements should be specified
- NDA must be in place before detailed RFP review
A F500 enterprise sends an RFP with procurement, legal, security, and project brief sections. The RFP is 47 pages. Three of the five invited studios respond; the engagement is awarded after a 4-month process.
Common enterprise buyers questions
How do we respect studio time during enterprise procurement?
Pay for response time. Many top studios won't respond to enterprise RFPs without it.
What about security questionnaires?
Use a standard one (SIG-Lite or CAIQ) — don't reinvent.
Templates are starts.
If you want senior practitioners filling in this template for a specific enterprise buyers engagement, brief us.
Brief us