Next.js + Sanity
for marketing teams.
Next.js + Sanity is the most flexible content-led marketing site stack. Real-time preview, code-first schemas, and great image handling. For marketing teams: Editor-friendly content model, real-time preview, internationalization plugin.
This stack, applied to you.
For marketing teams, Next.js + Sanity is the production-grade marketing site stack. Sanity Studio can be customized to match the team's mental model — content types, validation rules, real-time preview. The marketing team can update content without engineering involvement. Internationalization plugin handles multi-language sites cleanly. Most agency-built marketing sites in 2026 ship on this stack.
marketing teams-specific gotchas
- Real-time preview needs careful server/client coordination
- CDN caching TTL: too long is stale, too short is expensive
- Image transformations cost — set sane defaults
- GROQ has a learning curve for engineering — budget 2-3 days
- Studio customization can become its own side project
A marketing team ships 4 blog posts and 2 landing pages per month on a custom Sanity Studio. Engineering involvement per post: zero. Time to publish from draft to live: 30 minutes including review.
Common marketing teams questions.
How do we handle multilingual content?
Sanity's internationalization plugin. Define language fields per document type.
What about preview environments?
Vercel preview deployments + Sanity preview tokens give full draft preview before publish.
We've shipped this.
Default for content-heavy marketing sites. If you're a marketing teams shipping on this stack, we can save you a quarter.
Brief us