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DISCIPLINE 08 · LAUNCHES

Launches,
the whole
circus.

✦✦launch day+ 30 days
StoryPress kitProductHuntHacker News

Launching is its own discipline. Founders under-invest in it, then wonder why nobody noticed.

We orchestrate launches end to end: positioning & story, launch-day asset kit, press list & outreach, ProductHunt & Hacker News strategy, podcast bookings, and on-call coverage for 30 days post-launch.

We launch at most one major project per month. Book three months ahead.

  • ✓Launch story + asset kit
  • ✓Press list + media outreach
  • ✓ProductHunt + HN run-of-show
  • ✓Launch video / explainer
  • ✓30-day post-launch support
Typical scope4–8 wks
PH #1 launches11
Avg. launch traffic78k visits
Brief us on a launch →
How it unfolds
Coordinated from story to coverage.
01
Month 1–2
Story & Assets
Launch narrative, press kit, hero copy, demo video script. We lock the story before building anything. The assets follow from the argument.
02
Month 2–3
Outreach & Prep
Press list built from scratch for your category. Embargo pitches, podcast bookings, ProductHunt and Hacker News run-of-show scripted in detail.
03
Launch Week
On-Call Execution
We're on Slack from midnight the night before. Real-time adjustments to copy, community responses, timing of secondary placements.
04
+30 Days
Post-Launch Support
Traffic doesn't end on day one. We manage the long tail — follow-up coverage, second-wave outreach, PH comment momentum, retrospective.
From the studio
The launches that work aren't the ones with the biggest budgets — they're the ones with the clearest story. We've seen scrappy $8k launches outperform $200k ones because the founder had something genuinely interesting to say and we helped them say it at exactly the right moment.
AnishFounder · Vedwix
Ready to launch?

You built it.
Let's make them notice.

Brief the studio