Hiring guide · Growth
How to hire a
launch marketer.
Launch marketers run product launches — owning narrative, press, ProductHunt, social, and on-call coverage.
Comp range$100k-$180k base.
Timeline6-10 weeks.
When to hire
Hire in-house
You launch 3+ times per year and continuous launch motion is a real need.
When to outsource
Outsource to a studio
You launch 1-2 times a year. An agency is more efficient than a hire.
Evaluation · 02
Signs of strong candidates.
Strong signals
- Has shipped multiple successful launches
- Strong network with press
- Can write narrative
- Comfortable across channels
- Strong ops chops
Red flags
- ✗One successful launch on resume — could be luck
- ✗No press relationships
- ✗Can't write good copy
- ✗Single-channel-only experience
- ✗No measurable outcomes
Interview · 03
Questions to ask.
- Q1
Walk me through your worst launch. What went wrong?
- Q2
How do you measure a launch?
- Q3
How do you build press relationships?
- Q4
How do you handle a botched launch?
- Q5
How would you launch our next product?
Considering a studio?
We bridge
to your hire.
We sometimes hire launch marketers as fractional. If you're not ready to hire a launch marketer yet, brief us — we can fill the gap and help you hire later.
Brief us