Hiring guide · Content
How to hire a
content writer / strategist.
Content writers run blog, docs, marketing copy, and thought leadership. The right hire depends on whether you need depth (long-form) or breadth (multi-format).
Comp range$80k-$180k base.
Timeline4-10 weeks.
When to hire
Hire in-house
You have a continuous content engine — multiple posts per month.
When to outsource
Outsource to a studio
Episodic. Use freelancers per piece.
Evaluation · 02
Signs of strong candidates.
Strong signals
- Strong portfolio of shipped content
- Voice that matches the brand
- Industry knowledge
- SEO and editorial chops
- Strong research skills
Red flags
- ✗AI-only or thin output
- ✗No portfolio
- ✗No editorial chops
- ✗Generic voice
- ✗No research skills
Interview · 03
Questions to ask.
- Q1
Walk me through your best piece. Why did it work?
- Q2
How do you research a complex topic?
- Q3
How do you handle SEO without sacrificing voice?
- Q4
How do you collaborate with subject experts?
- Q5
How would you write a piece on our product?
Considering a studio?
We bridge
to your hire.
We help structure content-team hiring. If you're not ready to hire a content writer / strategist yet, brief us — we can fill the gap and help you hire later.
Brief us