Examples · about-pages

About Page
examples.

About pages that don't feel obligatory — they make founders, history, and mission feel real.

Items5
Updated2026
By Anish· Founder · Vedwix
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01 / 5

Stripe about

Why it works: Mission framed as economic infrastructure, not a software company. Distinct.

Takeaway: Mission > company description.

02 / 5

Patagonia about

Why it works: Activism is the story; the products are the receipts.

Takeaway: Brand alignment to a real-world issue compounds.

03 / 5

37signals (Basecamp) about

Why it works: Strongly opinionated company-as-essay.

Takeaway: Founders' voice can be the about page.

04 / 5

Linear story

Why it works: Deep, methodology-led narrative — earns trust by detail.

Takeaway: Process narratives differentiate.

05 / 5

GitHub about

Why it works: Numbers + history + people, in that order.

Takeaway: Scale is a credibility lever.

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