How much does
rebrand
cost in 2026?
Rebrand cost depends on company size, brand maturity, and how thorough the application work needs to be.
What you get at each tier.
Refresh ($5k-25k)
$5,000-$25,000
What you get: A logo + color + type tweak. Existing applications updated lightly.
Trade-offs: Strategy, naming, deep applications.
Mid-market rebrand ($35k-100k)
$35,000-$100,000
What you get: New identity system + brand book + key applications updated.
Trade-offs: Naming, strategy depth, ongoing partnership.
Senior studio rebrand ($100k-300k)
$100,000-$300,000
What you get: Strategy + identity + applications + brand book + training.
Trade-offs: Speed (3-6 months).
Major rebrand ($300k-2M+)
$300,000-$2,000,000+
What you get: Full strategy + naming + identity + global applications + ongoing partnership.
Trade-offs: Budget. Reserved for serious mid-market and enterprise rebrands.
Don't forget the add-ons.
- Old-asset replacement (signage, packaging, print)
- Trademark filings
- Domain and social handle migrations
- PR around the rebrand
- Internal training
- Application work for every touchpoint
What drives cost most
- Strategy work depth
- Naming included
- Number of applications
- Internal stakeholder coordination
- Application execution
Bands aren't
quotes.
For a real quote tailored to your project, brief us. We respond within two business days.
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We do senior-to-major rebrands.