Calculator

Product Launch Budget
calculator.

Estimate the cost of running a product launch — content, press, paid, on-call.

How we calibrated this
Calibrated on our launch engagements.
Inputs

Tell us about your project.

This is a static reference card. For interactive calculators, talk to us — we tune the assumptions per client.

Launch scale
  • Indie (PH + small list)0.5×
  • Standard (press + PH + paid)1×
  • Major (press + PH + paid + events)1.8×
Paid media budget (USD)

Range: 0–50000 USD · Default: 5000 USD

Lead-up duration
  • 3 weeks0.7×
  • 6 weeks1×
  • 12 weeks1.6×
How it's calculated

The formula.

Base USD 14,000 × scale × duration + paid media

Output

Total budget

Including paid media.

Output

Vedwix engagement portion

Service fee.

Output

Expected outcomes

Realistic launch-week outcomes.

Want a real estimate?

This is a band,
not a quote.

For a real estimate calibrated to your specific project, brief us. We get back within two business days.

Brief us on a launch
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Got a specific project?

Brief us in three sentences. We'll send a tailored estimate.

Brief us on a launch